Miller Lite Kickback


Our team worked with Miller Lite in creating an overarching campaign and event series that landed in 8 urban markets around the country. Each event (4 unique experiences) took shape under the Kick-Back production attracting some of the most influential socials, DJs, and industry professionals around the country. The Miller Lite Kickback Series quickly became highly anticipated summer fun for consumers around some of the top urban markets including, New York, Philadelphia, Washington DC, Charlotte, Atlanta, Chicago, Houston and Los Angeles. A finale event took place at Kevin Hart’s first stadium tour in his hometown of Philadelphia!

Our Work:

  • Brand Strategy
  • On-Site Event Management
  • Copy & Creative
  • Sampling and ticket giveaways
  • Digital Advertising & Marketing

The Result:

  • AdWeek feature
  • Increase in sales in the activated market
  • 15,212 consumer RSVPs
  • 1600 Avg consumer attendees per event