Digital & Experiential National Tour Coors Light in partnership with over 20 major NCAA football programs across the country launched a 60 event tailgate experience to drive awareness and excitement to Coors Light’s new loyalty rewards program.
Digital design, creative design, national tour team
Our team created and launched ‘Coors Light XP’ a loyalty rewards program for Coor Light & college football fans at over 60 football games in 20 markets. Through technology and a national team of brand ambassadors, we engaged superfans at each stadium’s tailgate experience, launching the program while canvassing each campus for download and sampling opportunities at local accounts.
