Coors Light XP

Coors Light XP

Digital & Experiential National Tour

Coors Light in partnership with over 20 major NCAA football programs across the country launched a 60 event tailgate experience to drive awareness and excitement to Coors Light’s new loyalty rewards program.


Digital design, creative design, national tour team


Our team created and launched ‘Coors Light XP’ a loyalty rewards program for Coor Light & college football fans at over 60 football games in 20 markets. Through technology and a national team of brand ambassadors, we engaged superfans at each stadium’s tailgate experience, launching the program while canvassing each campus for download and sampling opportunities at local accounts.

Our Work:

  • Brand Strategy
  • On-Site Event Management
  • Copy & Creative
  • Sampling and ticket giveaways
  • Digital Advertising & Marketing

The Result:

  • AdWeek feature
  • Increase in sales in the activated market
  • 15,212 consumer RSVPs
    1600 Avg consumer attendees per event